Entertainment: Strategy & Positioning.
EXPERIENCE:
Assume the positioning.
My work developing creative positioning ranges from HBO’s epic blockbuster, Game of Thrones to Universal’s family comedy, The Croods: A New Age. With experience crafting brand identity and voice for network launches from OWN to WWE, I have also written positioning for the marketing teams at CBS, ESPN and FOX TV.
PROCESS:
Not the same old strategy.
The most effective strategy and positioning begins with the heart of the story. To define creative pathways that align seamlessly with marketing objectives, we immerse ourselves in the depths of the narrative themes. When we amplify the universal essence of the material, the marketing comes to life with authenticity, energy and emotion.
CREATIVE POSITIONING / STRATEGY / COPYWRITING
HBO
The human side of entertainment
From Girls to Game of Thrones, from True Blood to True Detective and from Entourage to Eastbound & Down, I have been fortunate to work on creative positioning and taglines for many of HBO’s acclaimed series, films & documentaries over the last 15 years.
CREATIVE POSITIONING / STRATEGY / COPYWRITING
ESPN | 30 FOR 30
The human side of sports
When ESPN was planning to celebrate its 30th anniversary with 30 new films, we created the positioning strategy for this now iconic sports documentary brand. After developing the initial positioning for 30 for 30, I worked on the creative explorations and wrote taglines for over 15 of these acclaimed films.
CREATIVE POSITIONING / STRATEGY / TV & RADIO SPOTS
OWN | WWE