Entertainment Creative Concepts & Campaigns
SERIES: NARCOS
TAGLINE: THERE’S NO BUSINESS LIKE BLOW BUSINESS.
CLIENT: NETFLIX
AGENCY: AND COMPANY
Get your fix.
This concept brought a playful wink to the dark series giving Netflix an addictive creative platform for a bold global campaign.
The ‘blow business’ extended across seasons and series, culminating in The Final Blow with Narcos Mexico taking the franchise to its incendiary finish.
FILM: THE CROODS: A NEW AGE
SOCIAL CONTENT: THE EVOLUTION OF THE CROODS
CLIENT: UNIVERSAL PICTURES
AGENCY: AND COMPANY
The Evolution of the Croods.
We took this stone-age family out of the cave and into the hearts of families with a social campaign based on the big idea that we’re all trying to evolve. Our creative platform lead Universal’s overall marketing from digital to key art to outdoor. The Croods brought audiences back to theatres for the biggest opening of Thanksgiving weekend.
The campaign was shortlisted for a Clio Award in Innovation with this video which is an example of my work in scripting and content creation.
SERIES: YOU
KEY ART, SOCIAL CONTENT
TAGLINE: KILLING IT IN THE SUBURBS.
CLIENT: NETFLIX
AGENCY: AND COMPANY
Killing it.
It was our guilty pleasure to take this Netflix fan favorite into the suburbs. The three-part campaign for YOU subverted domestic bliss with a playful look at the dark deeds being cooked up by the happy homemakers.
Welcome to a new slice of life.
You’ve got a friend.
Disney’s social team loved how this idea created buzz (not that Buzz) about the new character at the heart of the story. With high marks for cuteness, this social content inspired kids and kids-at-heart to create a friend like Forky.
The game was shared across Disney’s social channels and enjoyed by thousands of fans.
BETTER CALL SAUL
FYC AWARD CAMPAIGN
Consider Calling Saul.
The AMC marketing team flipped for this flip phone concept and copy for the Better Call Saul Emmy FYC Mailer. In addition to the burner phone design, the mailer included a phone number for fans to call the legal legend.
It’s Saul Good, man!
SERIES: BETTER CALL SAUL
CONCEPT: FLIP PHONE FYC MAILER
CLIENT: AMC
AGENCY: AND COMPANY
City of Brotherly Lies.
From the producer of Narcos, comes an intense thriller about a famous comedian from Philly played by a famous comedian from Philly...true story!
For Kevin Hart’s dramatic turn, we developed hard-hitting social creative and digital stunts to capture his descent into darkness.
SERIES: TRUE STORY
ASSIGNMENT: SOCIAL CONTENT, TV SPOTS & DIGITAL STUNT ACTIVATIONS
TAGLINE: BETRAYAL IS RELATIVE
CLIENT: NETFLIX
AGENCY: AND COMPANY
Namedropping.
In the quest for authentic, memorable names, I have extensive experience creating titles for TV series, films & streaming services as well as naming hotels, fitness centers, apartments and even streets.
Clients include NETFLIX, HBO, CBS, ESPN & ImdbTV.
AGENCY: AND COMPANY
ASSIGNMENT: RE-TITLE
CLIENTS: HBO, NETFLIX, CBS, ESPN, AMAZON, TEAM TO, IRVINE COMPANY & THE GRAHAM HOTEL